- In the words of Bentley, creativity is "The making of the new and the rearranging of the old". I was able to do this in my A2 music video by using intertextuality in the way of movies, taking inspiration from the film '500 Days of Summer' but rearranging the idea to make a new product in my own way. I took inspiration from the idea of using a split screen to show what would happen in a situations regarding expectations and reality. I did this in my music video, however in the film this is used so show the expectations and reality of a relationship whereas I used it to show the expectations and reality of general life events. I was also able to do this with my thriller opening sequence as part of my AS coursework, using dialog which I had seen in previous thriller/horror films such as 'Scream' but rearranging how it was presented to fit the plot of my own thriller.
- I was also able to use rule breaking/boundary testing to challenge the conventions in both my thriller opening sequence and my music video. Again with the topic of using dialog in my opening sequence, I found that this was not a typical convention of thriller films with the opening sequences usually consisting of random images such as those seen in the film Seven or digitally constructed images as seen in the film Hostage. I also had a story in my opening sequence which is not typically seen in thriller films, and therefore challenged the conventions. Regarding my music video, I found that it was typically seen that a music video would be performance based, concept based, narrative based or sometimes a mix of two. However my music video has elements of all three, with shots of my artist lip syncing to the music to represent performance, the character having a story representing the narrative but making it conceptual by not giving the story a beginning, middle and end, rather using random general situations from her life.
- Anthony Storr says creativity is "the ability to bring something new into existence", meaning to create a modern, innovative and original product. I was able to do with with my music video and promotional ancillary tasks for my A2 coursework using the star image motif of split screens. I used split screens in my music video to show how a certain situation would turn out in the characters life regarding expectations and reality, something original that I had not seen in any other music video that I researched. I also carried this theme through to my ancillary tasks using a split screen on my digipak cover through a close up of my artists face, the left side looking visibly upset and the right side looking visibly happy, representing both the song I used and the album name "Heartbreak Beautiful". This, again, was not something I had seen on any other album cover I researched and therefore feel it was a modern, innovative and original idea.
(I have not included my thriller opening sequence in the above paragraph because I have yet to see how I can relate this.)
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